Mystery shopping and Yelp reviews are both methods of providing feedback about a company or its services. However, there are some key differences between the two. Mystery shopping involves individuals posing as customers in order to observe and evaluate the service of a business. They may be asked to report on the cleanliness of the premises, the friendliness of the staff, or the quality of the products. Mystery shoppers are usually anonymous, and the results of their evaluations are usually used to improve the customer experience.
Yelp reviews, on the other hand, are written reviews of a business posted by customers on the Yelp! website. These reviews are open to the public and are often used by potential customers to decide whether or not to visit a business. Yelp reviews are more opinion-based than mystery shopping and are often influenced by the reviewer’s personal experience.