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The Chasing The Stars Experience
America’s Small Business Review Show
We put customer experiences to the test and uncover the stories behind the stars. From hidden gems to local favorites, Chasing the Stars travels across America to experience businesses firsthand, compare our real-world experiences with their Google, Yelp, and Facebook ratings, and shine a spotlight on the people and communities that make small businesses special.
Ratings Are Only Part of the Story
A five-star rating doesn’t tell the whole story. And a negative review doesn’t always reveal the full picture. Through Chasing the Stars, we go beyond the ratings to explore what customers actually experience when they walk through a business’s doors. We combine real-world visits, compelling business stories, and featured interviews to uncover what makes each customer experience unique. But we don’t stop at the front door.
Our Star Performance Index (SPI) takes a separate, deeper look at a business’s online reputation, analyzing its public review presence to help business owners better understand how their business is perceived online and where opportunities for improvement may exist.
Chasing the Stars shows you the customer experience. The Star Performance Index examines the online reputation. Together, they offer a more complete picture of business performance.
Every business we visit undercover gets a free written report. See what one looks like.
**The SPI is an independent online reputation assessment, not a complete measure of business performance.
**Opening Soon or Newly Open? Let’s Get Ahead of the Reviews.**
The first reviews your business ever gets will shape everything that comes after. Those first reviews stick around a lot longer than you’d expect.
That’s why I work with owners before the doors open. I’ll put your business through the same honest, undercover-style review I give established spots, build your Star Performance Index baseline, and show you exactly where you stand before a single customer grades you publicly.
You’ll also see the top 10 businesses in your area, benchmarked before you serve your first customer, so you know exactly where you stand.
No bad history to undo. No damage control. Just a clean slate, measured properly from day one.
You only get one chance to make a first impression. Let’s make sure yours is a good one.
Our Journey Across America
- 50+ Unique Businesses Visited.
- 8 states.
- 300+ Podcast Episodes.
- 100’s Of Reviews.
Every stop has a story. Every review tells part of it. And every business has the opportunity to stand out. Explore our interactive map to discover the businesses we’ve visited, meet the people behind them, and experience the communities we’ve explored along the way.
Watch Our Latest Episode
Welcome to Episode 10 of Chasing the Stars: Tasted and Rated Halloween Edition!
We’re taking things to a WHOLE new level as we explore Gettysburg, where history, mystery, and a little Halloween magic come together. BUT, this episode has a twist we’ve NEVER introduced before!
For the first time in Chasing the Stars history, we’re bringing in Aunt Steppie and her pendulum to help determine the results! Will the pendulum agree with our expectations, or will it have a mind of its own?
We’re mixing our usual Tasted and Rated approach with a little supernatural suspense, unexpected decisions, and plenty of Halloween fun.
Will the stars align? Will the pendulum point us in the right direction? And who will come out on top? There’s only one way to find out! Watch, enjoy, and let us know what YOU think!
Watch every episode here in the Archive.
Are you a business owner ready to look beyond the stars? Discover the Star Performance Index and see how a deeper understanding of your online reputation can help you identify opportunities to strengthen your business.
Want your business considered for the show? Apply today!
Want to see how businesses are evaluated?

