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The Chasing The Stars Experience
America’s Small Business Review Show
We put customer experiences to the test and uncover the stories behind the stars. From hidden gems to local favorites, Chasing the Stars travels across America to experience businesses firsthand, compare our real-world experiences with their Google, Yelp, and Facebook ratings, and shine a spotlight on the people and communities that make small businesses special.
Ratings Are Only Part of the Story
A five-star rating doesn’t tell the whole story. And a negative review doesn’t always reveal the full picture. Through Chasing the Stars, we go beyond the ratings to explore what customers actually experience when they walk through a business’s doors. We combine real-world visits, compelling business stories, and featured interviews to uncover what makes each customer experience unique. But we don’t stop at the front door.
Our Star Performance Index (SPI) takes a separate, deeper look at a business’s online reputation, analyzing its public review presence to help business owners better understand how their business is perceived online and where opportunities for improvement may exist.
Chasing the Stars shows you the customer experience. The Star Performance Index examines the online reputation. Together, they offer a more complete picture of business performance.
Every business we visit undercover gets a free written report. See what one looks like.
**The SPI is an independent online reputation assessment, not a complete measure of business performance.
Our Journey Across America
- 50+ Unique Businesses Visited.
- 8 states.
- 300+ Podcast Episodes.
- 100’s Of Reviews.
Every stop has a story. Every review tells part of it. And every business has the opportunity to stand out. Explore our interactive map to discover the businesses we’ve visited, meet the people behind them, and experience the communities we’ve explored along the way.
Watch Our Latest Episode
In Episode 9, we’re putting the $20 budget to the test at four BBQ stops: Chard in Upperco, Maryland, Rocky’s in Columbia, Pennsylvania, Uncle John’s in Clayton, Delaware, and Limestone in Wilmington, Delaware.
Uncle John’s was closed when we arrived, so we improvised with Limestone as our alternate. Judged just like a normal customer, on food, value, service, and overall experience. Can we actually get a pulled pork combo meal for under $20, and how will the stars align? Watch Episode 9 and find out.
Watch every episode here in the Archive.
Are you a business owner ready to look beyond the stars? Discover the Star Performance Index and see how a deeper understanding of your online reputation can help you identify opportunities to strengthen your business.
Want your business considered for the show? Apply today!
Want to see how businesses are evaluated?